ENJOY FREE SHIPPING ON ORDERS OF $50+

  • CHIC CBD ESSENTIALS
SHOP NOW
CHIC CBD ESSENTIALS SHOP NOW

Get out of your head and into your body.

Our products work hard so you don’t have to. From decreasing stress to improving your sleep, recovery and sex life, Lure is here for you. Our modern CBD essentials are so chic, you’ll be proud to leave them on your nightstand. 

SHOP THE COLLECTION

  • from $55.00
    from $55.00
    Sold out
  • from $25.00
    from $25.00
    Sold out
  • $75.00
    $75.00
    Sold out
View all

LURE PREMIUM CBD OIL

Designed to give you more pleasure, deeper sleep and less stress. With a light clean taste and a refreshing hint of mint, Lure premium CBD oil is here to help bring a sense of calm, and produce an overall feeling of wellbeing.

FIND YOUR CALM

DISCOVER A NEW TYPE OF WELLNESS

The science behind Lure begins with the simplest formulations that deliver the most powerful results. We don’t put anything into our bottles that we wouldn’t want inside our bodies.

LURE DELUXE INTIMACY OIL

An all-natural lubrication developed to create a sensual glide for the most intimate moments. You just may unlock parts of yourself that you have forgotten...

  

INTIMACY AWAITS

CUSTOMER REVIEWS

THE LURE LIFE

★★★★★

Just to name a few: ADHD...LURE! Test taking anxiety...LURE! Sunday Scaries...LURE! 3am wake ups ...LURE! An incredible nights sleep...LURE! LURE [Premium CBD Oil] has become a staple in our house. Thank you LURE- you have calmed our home in many ways.

Romie

UNREAL. MAGICAL.

★★★★★

I still can’t believe how well Lure Pain [Relief] Stick works. I struggle with major muscle tightness from MS. I have tried everything. Lure is the first product that actually works! My muscles loosen and the pain goes away within 15 minutes. I use it after a shower and before exercise and bed (and other times throughout the day). Thank you, Lure. You have no idea how this product has changed the quality of my life!

Amy

LOVE IT! SMOOTH AND MOISTURIZING

★★★★★

The texture and feel were pleasurable.  It felt moisturizing without being oily.  We used it as a massage oil too.  I didn’t even need to wipe it off after because it was not super sticky and cold like other lubes that we have tried.  It really bothers me when my guy touches me with cold, sticky, jelly lube.  This was not an issue with the Lure Intimacy Oil.

Nicole

OUR STORY

With over 35 years of friendship between us, we set out to create something that we couldn’t find anywhere else. For us, the Lure Life marks the end of more- and signals a true move to get back to basics. 

READ MORE

What is CBD?

CBD, known formally as Cannabidiol, is a non-psychoactive element derived from the cannabis plants that allows its user to receive the healing and calming benefits of Marijuana without the high. 

Find out the 101 on CBD

Our Community.

Our products are powerful multitaskers that you can trust to indulge in daily based on your individual needs. See how our community is using Lure, and loving it!

LURE WAS CREATED FOR YOU

How Do I Take Lure?

Lure CBD oil is consumed sublingually. You simply place ½ to 1 dropper under your tongue and hold it here for 30-60 seconds then swallow. Within 20-60, you should start feeling the effects. People reported feeling the benefits after just a few days to 1 week of using Lure.

Try Lure Out