UNLEASH YOUR POTENTIAL

Discover the
Awake Gummy

Enhanced Focus, Energy, and Clarity

TRUSTED WELLNESS

Plant Powered Wellness

Our organically grown, top-shelf products are formulated with the world’s highest quality ingredients to dissipate stress, so you can enjoy life's most delicious moments.

WHAT OUR CUSTOMERS ARE SAYING
WHAT OUR CUSTOMERS ARE SAYING
DIDN'T SEE THAT ONE COMING.
Cheers to a product that produces level 10 orgasms!!!
— Melva
WHAT OUR CUSTOMERS ARE SAYING
These might be too beautiful to eat! But I tried my sample pack this week, and I can share all that goodness inside really works!! Zzzzzz
— Steph
WHAT OUR CUSTOMERS ARE SAYING
YEESSS!
LURE has become a staple in our house. Thank you LURE- you have calmed our home in many ways.
— Romie

WE ARE

Organic

Clean

Third-Party Tested

Domestically Grown & Produced

Women & Majority Black-Owned

FREE FROM

Pesticides

Lead

Artificial Flavors

Gluten

Animal By-Products

"Helping shape the conversation around the expanded benefits for women's health."

LURE was born from a mission: To provide soul-nourishing pleasure and joy, daily. Live anxiety-free, unlock hidden parts of yourself, and show up fully in every aspect of your life.