Would you like to sleep better? Manage your stress better? Experience less pain and more pleasure? Imagine living in a world where your opinion of yourself is no longer one of critique, but one of kindness, patience and appreciation for who you are. A place where aging is celebrated and viewed as a daily opportunity to become the most authentic and beautiful version of yourself. We created Lure Life for YOU.

Founded by women for women but made for everyone, Lure was inspired by the Jean Houston quote, “the soul is the essence of who and what we are, it is the Lure of our becoming,” we believe the soul represents the best in all of us and less pain, less stress, and more pleasure are the foundations for a beautiful life.


Kara, Summer + Monica