L-R: Monica, Summer, Kara

Years ago in an interview, Jean Houston said to Oprah, “the soul is the essence of who and what we are….it is the Lure of our becoming.” To us that means our soul represents the best in us and it is always pulling us to emanate that goodness.  

Our philosophy: heighten the accessibility of clean, high-quality, plant-based and non-intoxicating, and joy-producing CBD, while normalizing CBD through aesthetically beautiful, nightstand-worthy packaging and real conversations. Lure contains Full Spectrum CBD which infuses benefits of the ancient healing hemp plant to address total wellness and de-stress through better sleep, recovery and sex.    

It is our sincere and deepest hope that Lure helps to better manage the stress in our customers’ journeys, so they can live more soulful and joyful lives. 

Lure is female-founded and majority black owned. 

Thank you for supporting Lure!


Monica, Summer + Kara


Monica Reese - Design/Production/Sourcing.  HGTV featured designer with an expertise in sourcing and creating beautiful environments and products 

Summer Rice - Branding/Marketing. Lover of all things coastal and organic with over 15 years of experience in music industry public relations and female focused product marketing and sales   

Kara Kelly - Strategy/Finance/Operations.  Over 25 years solving growth, innovation and profitability challenges for leading brands such as Nike, Sephora and Best Buy; consumer delight enthusiast; financial and physical wellness devotee